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Founded by Matthew Farrow in 2015 in Garner, North Carolina, Alexander Pedals is a company dedicated to unbridled imagination and sonic innovation.

Matthew has been an instrumental part of the pedal industry since the late 1990s, where his creativity has brought more pedals to life than you could possibly imagine, but with Alexander Pedals it became time to put his own creative agenda first. He was one of the first big adopters of the FV-1 chip, which has seen Alexander Pedals focus on innovative digital designs from day one. Jump into the disintegrating bitcrushed soundscapes of the Syntax Error 2, the floating sequenced echoes of the Superball, lush ambience of the Sky 5000 and dreamy stereo modulation of the Sugarcube, no matter what you choose, you can always expect an immense creative punch from every single Alexander Pedal!

“I’m honestly just floored by the immense amount of sounds and features Matthew always manages to put in his pedals. Like, how is he fitting otherworldly sound combinations, full midi control, presets and extreme expressive control into standard pedal enclosures? These devices are most definitely created by a digital wizard! If you’re a sound design enthusiast like me, then you definitely need some Alexander magic in your life.”


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